Chip and Pepper is one denim brand whose primary aim is to offer something for everyone. Their line ranges from active sportswear to classic couture, and the company is still pushing to come up with more ideas on what they could bring to the denim front.Amongst all the different denim styles they have to offer, Chip and Pepper’s signature style is their Stella fit which has an asymmetrical rise with a contoured waistband and is available in a variety of silhouettes such as capri, trouser, petit, boot cut and straight leg.
In the spring of ’08, special attention will be given to the production of pockets, inseams etc, as well as the fabrics. Using lightweight denim, they will offer an even larger variety of washes compared to before as their sun-bleached denim is also stated to make a comeback.
In addition to that, they believe that colored denim will become more popular around that time. Contrary to popular belief, co-founder Chip Foster believes that colored denim has “yet to reach its peak”.
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