Akshay Kumar as Levi Brand Ambassador

Levi's 501 has being relaunched globally with a new campaign called 'Live Unbuttoned'. Bollywood superstar Akshay Kumar is the brand ambassador. Levi's 501 has been in use for the past 118 years across 110 countries.

This is for the first time that Levis has signed an Indian Bollywood actor as its brand ambassador and has been paid a whopping amount to get ‘Unbuttoned’ for Levi Ad Campaigns.